Tuesday, November 25, 2008

In recent times, three things which have touched a bigger section of Indian youth are Reality show, and Social Networking Sites and Twenty 20(RST).3 to 5 years ago we hardly interacted or followed these things but now it is next to impossible for an Indian Youth not knowing about it.
And somewhere here in India, Value Added Service specialist loves to talk about (ABC) astrology, bollywood and cricket, as there 3 mainstays. Wonder why astrology is even there, may be to make it ABC.B and C are something like religion or culture to Indians, identifying or saying working on it not challenging in anyway.
As mentioned earlier it is time for RST to be explored and make it a viable preposition for times to come.How we gonna do it?Ahaa!! Hmm!! Yuup!! Ok!!
Like all mechanical design consideration first of all lets state the assumptions:
1) technology doesn’t evolve by leaps and bound.
2) An Urban youth spend Rs 300 to Rs 500 per month on his mobile.
3) Share of VAS is 20% to 50% of spending.
4) Interest in STR goes beyond Indian youth.
5) Companies will learn from this article and make some headway (HAHA my fav line in this article)
6)
7)…………………………….i leave it for you .

REALITY SHOWS enough is made from this, but here lot more can be done in the way revenue is to be shared between the stakeholders. Let us say, A user is charged Rs 3 for voting, I say, you just charge him Rs 2.50,in place send him an advertisement message as an acknowledgement response and charge the advertiser Rs1 for it.
From here to there vote for your favorite contestant, but he only win, why don’t they reward people who voted and declare it on the show, more TRP,more money!!!
Just a simple point, what is for the user, make him involved in way of his personnel interest than passion or choice for the week.It’s simple boss,I wont tell you everything.
Social Networking,this is tricky 4-5 years ago CSP have dating services and it was doing very well.But than come orkut,facebook and what not It just killed the chat room.
How to social Network keeping in mind a generation of yippies.10 paisa call are just confined to friend circle,so lets start the seed.Give a reason for user to do social networking.
I introduce you to tagging, You take a cell number that is on the tag list. After that it is simple, I(CSP) and you start searching for the next tag in link, left confused I know you better.
Whom to tag, how to tag and why to tag, many questions put in one. You send a tag first to someone you know,If he/she accepts it, than she/he can tag you further, to someone she/he thinks worth enough tagging to.You are introduced to the next tag by a friend in a nice away.You can end up finding tag matches or being the first to be tagged 100 and win a cool dinner.
Even (web portal + sms) is a viable method, to start a tagging game. Some want to check you profile and credentials, goes online and verify.
It may work or not even start off,but we have known in past even a Holla Loop can sell,if right people right place.
T20,this is the cricket,we must know now.Scorecard,cricket updates are now better be left for test cricket.Get some spice make it an involved affair and make more money.
Play with us till the last match(stakeholders BCCI,you and the CSP).Get enrolled and start predicting the winner for the game.For every bet(prediction)before the match if you win you get 2 points and for every loss minus 0.5.If you want to change bet at half time message again,loose one point for this and prey you end up winning in second inning else you lose further 0.5 point.There are rare possibility a person starting from day one till day last will have same scores.People will be thrilled as they chase the game till last,I presume it for sure.
And for you CSP’s,greed can have lots of variation,make a player followed,team followed,use your brain and you will earn more.
I know someone reading this will tell me, stay where you are,it’s a WORLD AT ODDS,you will be all your life an illegal alien.

3 comments:

shivani said...

wow its really good e1 i kud understand it : )

Saurabh Sharma said...

Came in with the mood to butcher it..But RST actually makes sense...Way to go brother.

west said...

Thanks!!

I will love it,if you carry on the thread...

We didnt start the fire it was going on from the days the world is turning...billy joel

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