World at odds (WAO)

In recent times, three things which have touched a bigger section of Indian youth are Reality show, and Social Networking Sites and Twenty 20(RST).3 to 5 years ago we hardly interacted or followed these things but now it is next to impossible for an Indian Youth not knowing about it.
And somewhere here in India, Value Added Service specialist loves to talk about (ABC) astrology, bollywood and cricket, as there 3 mainstays. Wonder why astrology is even there, may be to make it ABC.B and C are something like religion or culture to Indians, identifying or saying working on it not challenging in anyway.
As mentioned earlier it is time for RST to be explored and make it a viable preposition for times to come.How we gonna do it?Ahaa!! Hmm!! Yuup!! Ok!!
Like all mechanical design consideration first of all lets state the assumptions:
1) technology doesn’t evolve by leaps and bound.
2) An Urban youth spend Rs 300 to Rs 500 per month on his mobile.
3) Share of VAS is 20% to 50% of spending.
4) Interest in STR goes beyond Indian youth.
5) Companies will learn from this article and make some headway (HAHA my fav line in this article)
6)
7)…………………………….i leave it for you .

REALITY SHOWS enough is made from this, but here lot more can be done in the way revenue is to be shared between the stakeholders. Let us say, A user is charged Rs 3 for voting, I say, you just charge him Rs 2.50,in place send him an advertisement message as an acknowledgement response and charge the advertiser Rs1 for it.
From here to there vote for your favorite contestant, but he only win, why don’t they reward people who voted and declare it on the show, more TRP,more money!!!
Just a simple point, what is for the user, make him involved in way of his personnel interest than passion or choice for the week.It’s simple boss,I wont tell you everything.
Social Networking,this is tricky 4-5 years ago CSP have dating services and it was doing very well.But than come orkut,facebook and what not It just killed the chat room.
How to social Network keeping in mind a generation of yippies.10 paisa call are just confined to friend circle,so lets start the seed.Give a reason for user to do social networking.
I introduce you to tagging, You take a cell number that is on the tag list. After that it is simple, I(CSP) and you start searching for the next tag in link, left confused I know you better.
Whom to tag, how to tag and why to tag, many questions put in one. You send a tag first to someone you know,If he/she accepts it, than she/he can tag you further, to someone she/he thinks worth enough tagging to.You are introduced to the next tag by a friend in a nice away.You can end up finding tag matches or being the first to be tagged 100 and win a cool dinner.
Even (web portal + sms) is a viable method, to start a tagging game. Some want to check you profile and credentials, goes online and verify.
It may work or not even start off,but we have known in past even a Holla Loop can sell,if right people right place.
T20,this is the cricket,we must know now.Scorecard,cricket updates are now better be left for test cricket.Get some spice make it an involved affair and make more money.
Play with us till the last match(stakeholders BCCI,you and the CSP).Get enrolled and start predicting the winner for the game.For every bet(prediction)before the match if you win you get 2 points and for every loss minus 0.5.If you want to change bet at half time message again,loose one point for this and prey you end up winning in second inning else you lose further 0.5 point.There are rare possibility a person starting from day one till day last will have same scores.People will be thrilled as they chase the game till last,I presume it for sure.
And for you CSP’s,greed can have lots of variation,make a player followed,team followed,use your brain and you will earn more.
I know someone reading this will tell me, stay where you are,it’s a WORLD AT ODDS,you will be all your life an illegal alien.

Labels: Telecom

Indian Telecom is growing into a Hippy boy. It is Almost Famous and still waiting to be on the cover of Rolling stone.
Indian Telecom Sector is the coolest one for sure I persume,every one to be present here,the Japs,the Americans,the Europeans,you name them and they all want to be here.Big bucks are coming in and the promise is high. Indian Telecom will be the next rock star of the millennium.
But somehow I feel they are long ways to the top .We are still playing for the numbers. Lets take for e.g. TTSL the 6th largest player and NTT DoCoMo’s buy out of 23% at a price which industry feel is over evaluated.Hmm, why they are coming for? NTT states our experience with Vas will help TTSL grow stronger.TTSL say extra money pumped in will help it roll out GSM services of there. But the fact still remain the same its all about the numbers. They are very tempting 10 million subscriber being added every month.29% penetration rate,6-8 players and all still surviving.
But caution my friends Indian experience can turn out to be sour as well as sweet.
Here mobile phones are vastly becoming equivalent to the bicycle of the 70’s.Attractive services are not for the masses yet. Here things are surely going to be ugly in future.
A son who would have been a rock star ending up as a hippy.Too much of competition may lead to panic and disorder. Either cartels will be formed or buy out of the competitor is inevitable. We still are looking for numbers my friend, customer experience, desire and new age services are yet to be explored.
3G as predicted by some will solve the spectrum crunch than providing a new gamete of services and offering in large forcing players to sail in untested waters. They don’t know Indian’s as a community has always been cost conscious people. There still is not a paradigm shift where we go for good services but prefer to stay with basic one.
Broadband penetration in India is ridiculous if I have to be truthful to you don’t know if you can’t have PC penetration how can you push it I wonder.
I feel strange why it haven’t stuck to some marketing genius,PC to be provide to a user with a lock in period with a broadband connection. May be they are waiting for PC prices to come down to that of a modem.
Cable Industry this being my favorite as I am a TV addict. Cable Company being formed, huge amount of consolidation work is being done. On the other hand big corporate with taashni ads are luring to subsidized Digital TV thru DTH.
Cable guys have the numbers as of now, but the big boys have the money and the technology. I think if cable guys consolidate in few of the big city with new age networks they can be dangerous competitors. Flexibility and adaptability of Cable industry is yet to be explored. Cable lab standard even in US are at their early state, but the growth of Comcast and Turners makes you a believer in them.
Wireless Technology is something everyone is eyeing for.I feel with advancement in WIMAX this can be the solution for the broadband penetration.
Fixed mobile convergence, IPTV, mobile TV,FTTC and all such things are a distant dream. Costs are high and adaptability is still to be questioned.
East is east. Somebody by now must have asked me to shutup.People like euphoria not the cacophony sounds I make. It’s up to those, to spoil or ruin Indian Telecom into a Hippy boy and get it stoned or make it into a star which everyone feel proud of.

Labels: Telecom